P003 → Airbnb Open Los Angeles (2016)
What it is:
Project Type: Event design
Role: Design manager
Scope: Set design + Large Courtyard/Stage + Interactive Installations + Brief Writing
Scale: 10 months + $8M (environments budget) + 3000 PAX
Site: Four historic theaters + several ancillary spaces in DTLA
Conceptual Exploration
Sythesis of reading and design research into collages. The goal of this exercise was to prepare for the creation of living dioramas based on actual bookable Airbnb Experiences in the Los Angeles Area.
C-Suite Concept Pitch Deck
We developed a design brief that laid out why Los Angeles was the perfect place to launch Airbnb Experiences.
The Oasis
Design process for a large, shaded, tropical-feeling outdoor space where our attendees could connect and recharge between sessions.
Marquee
Creation of a “welcome portal” went through many iterations, responding to budget and installation timeline concerns.
Lightwave
An interactive welcome portal celebrating LA’s history of light.
Lightwave IRL
Set Design
Inspired by the writing of architectural theorist Reynar Banham who explained Los Angeles’ athrough the lens of four “ecologies”: Surfurbia, The Plains of Id, Autopia and The Foothills.
We used this framework, creating four distinct sets using layers of fabric scrims and theater lighting.
We used this framework, creating four distinct sets using layers of fabric scrims and theater lighting.